About this campaign
Colorectal cancer is the second most deadly form of cancer but it doesn’t have to be. Screening can prevent the cancer or catch it early when it’s highly treatable. But only 59 percent of Oregonians are getting screened compared to 80.5 percent for breast cancer screening and 81.7 percent for cervical cancer screening.
To combat this, the Centers for Disease Control and Prevention (CDC) awarded a grant to the Oregon Health Authority (OHA) to increase colorectal cancer screening rates among Oregonians age 50 to 75 (45 for African Americans) to 80 percent in five years.
First, OHA conducted research to determine Oregonians’ attitudes and behaviors toward colorectal cancer screening. The research found that people are most likely to get screened if they are encouraged by someone they know and trust, particularly people who have already been screened and doctors. Based on that core finding, the campaign is taking a unique approach to a colorectal cancer screening campaign by asking already screened Oregonians to talk about their experience and encourage others to get screened too. It also works with provider networks and hospital systems in equipping doctors to not only strongly recommend screening to their patients but to encourage already screened patients to share their story.
The Statewide Campaign
The statewide campaign is now underway. In addition to raising screening rates among all Oregonians, the campaign seeks to decrease disparities related to colorectal cancer in specific communities. We are working with partners in African American, Native American and Spanish-speaking communities where there is a higher rate of colorectal cancer diagnoses and deaths.
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I get screened every five years for colorectal cancer because of my family history. When my brother had a polyp removed, he encouraged my siblings and I to get screened. At my last screening my doctor found a polyp, but since it was found early and was not cancerous I was able to have it removed without any complications. Immediately after, I reached out to my brothers and sister and shared my experience as another reminder to get screened.
Get screened regularly and encourage people you know to get screened too. Your story can save a life.
Peggy Madison – Roseburg