The campaign in Eastern Oregon
We are partnering with the Public Health Departments of Umatilla and Morrow Counties, the Confederated Tribes of Umatilla, local hospitals and other advocates to implement a mini campaign in Eastern Oregon to increase screening rates in the area.
We chose this community for several reasons:
- Morrow and Umatilla Counties have higher rates of death due to colorectal cancer compared to the state average.
- There are increased challenges to getting screened in rural communities as there are often fewer endoscopy centers (clinics that offer diagnostic services at much lower costs than hospital out-patient facilities), which require patients to pay more or travel further to get screened.
- There are also great opportunities. Rural Oregon has many close-knit communities where elevating the conversation and raising awareness about a certain topic can be done more easily and often with less resources.
- And, our community partners in Eastern Oregon received a grant from the American Cancer Society to increase colorectal cancer screening rates among residents, so there was already a dedicated and knowledgeable group of on-the-ground advocates who were ready to support the campaign.
To increase rates of screening in Eastern Oregon, OHA and its partners are asking already-screened residents to talk about their experience and encourage others to get screened. We are reaching this audience through news articles and media ads, and communication from employers, member associations and other partners. We are also working with doctors about the best practices to increase screening among their patients. And, we are asking them to encourage their already-screened patients to talk about their experience and encourage others to get screened too.
Click here to read the full case study.
Dan Martinez – Warm Springs