Partnership with provider networks
We are partnering with Providence Health, Legacy Health and Kaiser Permanente to equip primary care providers and surgeons in their networks to raise the subject of colorectal cancer screening with their patients.
We are asking providers to go beyond just talking about colorectal cancer screening to strongly encouraging their unscreened patients ages 50 to 75 to be screened (45 for African Americans). We are also asking providers to empower patients who’ve already been screened to talk about their experience and encourage people they know to get screened too.
This partnership allows the campaign to reach vast networks of providers and also leverage the trust patients have in their doctors to encourage already screened Oregonians to share their story. We are doing this by distributing information through the provider networks’ existing communication vehicles, hosting lunch and learns with providers and co-branding media ads.
Are you a provider? Read about the best practices related to screening, suggested messages when talking to patients, more details about recommended screening options, and a poster and flyer you can download to post in your waiting and exam rooms.
Karen King – Pendleton