Partnership with provider networks
We are partnering with Providence Health, Legacy Health and Kaiser Permanente to equip primary care providers and surgeons in their networks to raise the subject of colorectal cancer screening with their patients.
We are asking providers to go beyond just talking about colorectal cancer screening to strongly encouraging their unscreened patients ages 50 to 75 to be screened (45 for African Americans). We are also asking providers to empower patients who’ve already been screened to talk about their experience and encourage people they know to get screened too.
This partnership allows the campaign to reach vast networks of providers and also leverage the trust patients have in their doctors to encourage already screened Oregonians to share their story. We are doing this by distributing information through the provider networks’ existing communication vehicles, hosting lunch and learns with providers and co-branding media ads.
Are you a provider? Read about the best practices related to screening, suggested messages when talking to patients, more details about recommended screening options, and a poster and flyer you can download to post in your waiting and exam rooms.
Having a colonoscopy saved my life or at a minimum has prolonged it. Two weeks after turning 50 I had a colonoscopy because it is recommended at this milestone age. I had no family history of colon cancer and had no symptoms. (I know the importance of cancer screenings because my sister was diagnosed with breast cancer after an annual mammogram). The screening revealed stage 4 colon cancer. I started chemo therapy right way, then had surgery to remove all the cancerous lesions and am cancer free today. If I had waited even a few months, my treatment options and outcome would have been much different. SCREENINGS SAVE LIVES! Unlucky for me, my cancer started growing before age 50 but if you are over 50 OR have a family history of colon cancer OR you are having any symptoms, GO GET SCREENED and encourage your loved ones to do it too!